Privacy Policy

1. Who We Are

ANALYTICSALT LLP, operating as Analytics Alt, provides decision intelligence, analytics, AI, automation and related professional services. This Privacy Policy explains how we collect, use, disclose and protect personal information through our website and client interactions.

2. Information We Collect

Depending on how you interact with us, we may collect:

• Contact information such as name, work email address, company and job-related details.
• Information submitted through forms, discovery calls, proposals, support requests and client communications.
• Business information and project data that a client provides for an engagement.
• Technical information such as browser type, device information, IP address, pages viewed and similar usage data collected through analytics or security technologies.
• Transaction identifiers, payment status and billing information received from payment providers. We do not receive or store your full card number or CVV through Razorpay or similar hosted payment processing.

3. How We Use Information

We use information to:

• respond to enquiries and communicate with prospective and existing clients;
• prepare proposals, deliver services and support client engagements;
• process and reconcile invoices and payments;
• operate, secure, analyse and improve our website and services;
• maintain business, tax, accounting and compliance records;
• prevent fraud, misuse and security incidents; and
• comply with applicable legal and regulatory obligations.

4. Payment Information

Card and payment-account details are processed by payment providers such as Razorpay and, where applicable, banks or other payment partners. Their handling of payment information is subject to their own privacy and security terms. We generally receive transaction references, payer details required for reconciliation, payment status and settlement information rather than full card credentials.

5. Cookies and Analytics

Our website may use cookies, Google Tag Manager and similar technologies to understand website usage, maintain functionality and improve performance. For more information, see our Cookie Policy.

6. How We Share Information

We do not sell personal information. We may share information with service providers that help us operate our business, such as hosting, cloud, analytics, communication, form/email delivery, professional advisers and payment-processing providers. We may also disclose information where required by law, regulation, court order or to protect legal rights and security.

7. International Processing

Some service providers or client systems may operate outside India. Where information is processed across borders, we take reasonable steps to use reputable providers and appropriate contractual or organisational safeguards consistent with applicable requirements.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including service delivery, legitimate business administration, dispute handling and legal, tax or accounting requirements. Retention periods may vary by information type and contractual obligation.

9. Security

We use reasonable technical and organisational measures intended to protect information from unauthorised access, alteration, disclosure or loss. No internet transmission or storage system can be guaranteed to be completely secure.

10. Your Choices and Rights

You may contact us to request access, correction or deletion of personal information, or to raise a privacy concern. We may need to retain certain information where required by law, contract, security or legitimate business records.

11. Children

Our services are intended for businesses and professionals and are not directed to children. We do not knowingly solicit personal information from children through this website.

12. Updates

We may update this Privacy Policy as our services, technologies or legal obligations change. The latest version will be published on this page with the updated date.